Location based marketing represents one of the fastest growing marketing and advertising opportunities available in the world today. Digital maps and personal navigation devices have become important customer communication tools as the world becomes more mobile. It offers daily communication with in-vehicle captive audiences, mobile phones and Internet maps.

A point of interest (POI) is a specific GPS coordinate or waypoint address on a digital map. On the road, the owner of a GPS, or mobile phone fitted with MapIT maps or with access to mobi maps, can locate the telephone number, website address of restaurants, filling stations, hotels, B&Bs, ATMs, supermarkets or emergency services closest to your present location. Then auto-navigate along the shortest route to the front door of the business you selected.